Nintendo 3DS Latin America Product Launch

Project Details:

Nintendo selected us to develop a creative approach for the launch of the Nintendo 3DS and the Wii console in Latin America. The challenge: aggressive timing. The opportunity: to reinforce a connection between a brand that everyone loves (and has childhood memories of) and its new kickass console. The outcome: The “Mi Deseo” campaign.  We launched this initiative during the holiday season and users were able to create theme-based e-cards featuring flagship games such as Mario Kart 7, Zelda, and Super Mario Land 3D, alongside TV hosts from high-rating ESPN shows in Latin America.

Services:

  • Campaign Development & Strategy
  • UX Design
  • Design
  • Multiple Language Strategy
  • Quality and Assurance
  • Flash Development and Delivery
  • Google Analytics

Project Duration (weeks)

e-Cards Built

Facebook likes

Launch Markets

Supporting TV Campaign

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