Nintendo 3DS Latin America Product Launch
Nintendo selected us to develop a creative approach for the launch of the Nintendo 3DS and the Wii console in Latin America. The challenge: aggressive timing. The opportunity: to reinforce a connection between a brand that everyone loves (and has childhood memories of) and its new kickass console. The outcome: The “Mi Deseo” campaign. We launched this initiative during the holiday season and users were able to create theme-based e-cards featuring flagship games such as Mario Kart 7, Zelda, and Super Mario Land 3D, alongside TV hosts from high-rating ESPN shows in Latin America.
- Campaign Development & Strategy
- UX Design
- Multiple Language Strategy
- Quality and Assurance
- Flash Development and Delivery
- Google Analytics