Planet Fitness

Project Details:

Planet Fitness first came to Micstura for assistance with an ad-hoc product survey. They were interested in better understanding the fitness wearables market: awareness, usage, feature preferences, integrations, and price sensitivity. We evaluated the features and benefits of a variety of competitors including: Fitbit, Apple Watch, Nike Plus, Garmin, Polar, etc. This survey helped to drive product enhancements and the product development lifecycle for Planet Fitness. Survey recommendations were the starting point for innovation. This is the first of many projects with the PF team!


  • Survey design
  • Qualtrics programming
  • Panel and quota management
  • Analysis
  • Reporting with actionable recommendations

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