Royal Caribbean Virtual Balcony

Project Details:

Micstura conducted User Acceptance Testing of a feature that would be revealed on the latest class of ships — Virtual Balconies. The virtual balcony is a large flat screen TV placed in interior rooms (without a window) that displayed real-time, live footage from the bridge of the ship.

In an effort to validate the concept and test the performance, we conducted one-on-one interviews onboard Voyager of the Seas. Guests were invited into a test stateroom, where the provided feedback on the display, functionality, placement and overall experience.

Services:

  • Usability Study
  • UAT
  • One-on-one interviews
  • Multiple Language Strategy
  • Quality and Assurance
  • Market Research