Tea Forté, better known for their adorable hand-crafted pyramid shaped infuser, is a hidden gem of a luxury tea brand. With distribution in key locations (Nordstrom’s, Neiman, Duty Free, MOMA to name a few) and brand presence in key hospitality brands worldwide (Ritz, Celebrity Cruises, The W, etc), the Tea Forté brand set lofty goals for following and sales.
Micstura won the bid to support Team Tea Forté on several key initiatives in 2017: website redesign, Social Media management, market research, and digital media exposure.
Our research into the brand and marketplace revealed opportunities for us to engage with influencers to spread the word (and love), maximize potential on social by engaging and setting post cadence and tone, as well as elevate the brand perception with a digital creative facelift.
- Market research
- Product Testing
- Information Architecture
- Wireframe Development
- Social Media management
- Display marketing
Refreshed Design and User Experience for TeaForte.com
Refreshed Social Media Presence for Tea Forté
Digital Media Activations for Tea Forté Followers and Brand Awareness
Facebook Fan Growth