Tobacco Free Florida

Most people think that quitting a bad habit, like smoking cigarettes, is easy. Well, it’s not. is a non-profit organization funded by the State of Florida that dedicates itself to helping people quit smoking. TFF is one of the most well-known ‘continued’ efforts being carried out in the world today. The site sees an average of 80,000 page views and well over 50,000 unique visits per month, extending its impact beyond the limits of its coasts. With visitors from USA, Latin America, Europe and Asia, TFF plays a great role in making sure its content works hard to provide relevant content to the right people in need of the tools and resources to help them quit.


Improvement of Overall Bounce Rate


Improvement of Mobile Bounce Rate

Increase in Page Seassions


Improvement of Site Load Time

New User Experience & Responsive Design

Mobile Site Boosted Traffic By 50%

Mobile Refresh

Based on research, we designed for mobile first…

Rebuilt From the Inside Out

Consumer interviews guided our new site architecture.

Extensive Demographic Studies

We tailored content to the various smoke cessation audiences.

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