As we were saying …
We bring consultancy experience and our creative chops to provide you the best of both worlds. We are obsessed with research. We use research to support, validate, and determine the best path forward. No guesswork.
A divided house of research, strategy & analytics alongside creative, digital & experiential talent. The perfect blend of Left and Right Hemispheres of the brain… coming together as Micstura, we are the perfect blend of analytical and creative talent. We are extremely data-driven but translate those insights into big picture creative concepts. Most of our partners come to us for the insights… and those who are open to more, leverage our creative and digital capabilities for execution and beyond.
Forget the discovery phase, it’s more like an uncovery phase. All projects start with a mission to find that insight, that trigger, that lever that is the thread of the fabric that connects people. Each client, each product, each service is totally unique and requires a unique approach to uncover this insight.
Planning and strategy take over at this point to help map the potential opportunities to the data and insights. How can we truly activate this audience? What are we doing now and how is that received/ perceived? What do we need to be doing to move the needle. The output here is a strategic roadmap and marketing plan filled with unique recommendations on how to activate the desired effect.
Whether your roadmap calls for a full-blown marketing and PR campaign or straightforward redesign of your website to improve usability, we execute each project with purpose, precision and passion. Each phase of our approach is driven by the science of behavior. To put it another way, we focus less on raising awareness about your brand or getting attention for your cause than we do on compelling people to take action.